Justin Close smiling on a trail below the Flatirons in Boulder, Colorado

Sales & Marketing Coordinator · La Jolla Beach & Tennis Club

I’mJustinClose

I run digital marketing for La Jolla Beach & Tennis Club, La Jolla Shores Hotel and The Marine Room: email, social, web and paid.

See the work Book a call

32.85° N · 117.27° W
La Jolla, California

Highlights

What I’ve done

Led.
Led the Revinate → Ascent360 switch
Ran the whole marketing side of our CRM migration: moved all the guest data, rebuilt every eblast template from scratch, managed the vendor relationship with the Ascent360 team and trained coworkers on the platform.
LJBTC · La Jolla Shores · The Marine Room
$10K
Found free Google Ads money
A GA4 audit at Wine to Water turned up about $10,000 in Google Ad Grant credit the nonprofit was entitled to but had never used.
Wine to Water · 2025
5 mo
Ran marketing as acting Assistant Director
Covered the Assistant Director of Marketing role for five months, reporting directly to the Director of Sales & Marketing.
La Jolla Beach & Tennis Club
+39%
Grew social across three brands
Grew the club, hotel and restaurant accounts from 111K to 154K followers (+39%) in 12 months, with 10.4M views. The Marine Room alone grew 44%.
LJBTC · The Marine Room · La Jolla Shores
Sold.
Started a business, then sold it
Co-founded Tourmaline Services, built the brand, website and marketing from nothing, and sold the company.
Tourmaline Services · St. George, UT

01 — About

Ocean days,
mountain roots

I run digital strategy for three luxury brands in La Jolla, from the website and email to social, SEO and paid placements.

Day to day that means planning campaigns, building eblasts and landing pages, managing vendors, and turning GA4 data into the reporting and audits for our Director of Sales and Marketing and the decks our board sees each quarter. I led our Revinate to Ascent360 CRM switch end to end, and I shoot and edit my own photo, video and drone content.

I’m very AI focused: I bring new AI tools into our workflow and teach the team how to use them to get more done. I’m always learning, and I think like an owner. I built and sold a service business, and I still run a property management company. I grew up between Park City, the Vail Valley and San Diego, and I’m happiest on skis.

LinkedIn See my work

Education

Bachelor of Science

Marketing

Utah Tech University

Associate of Science

Business Administration

Utah Tech University

Tools I use

Email & CRM

Ascent360
Revinate
HubSpot
Constant Contact
Shopify Email

Web & search

WordPress
HTML & CSS
SEO & AEO
Squarespace
GitHub

Analytics & ads

Google Analytics 4
Google Tag Manager
Google Ads
Meta Business Suite
Tripleseat

AI

ChatGPT
Claude

Content

Canva
Adobe
CapCut
Later
Drone video

Certifications

HubSpot AEO CertifiedGA4 + GTM, Analytics ManiaHubSpot Email MarketingGoogle Digital Marketing & E-commerceMicrosoft Office Specialist

02 — Experience

Where I’ve worked

2026 — NOW

La Jolla Beach & Tennis Club

Sales & Marketing Coordinator

La Jolla, CA

Digital marketing for a private club, a hotel and a Forbes-recognized restaurant. Led the CRM switch from Revinate to Ascent360, manage three property websites, grew social 39% (111K → 154K followers), and build the board’s quarterly decks.

JUN — DEC 2025